Regardless of the offers you are peddling, and how you’re doing them, you need to always always be split testing and tracking them. I have found even split testing offers on different ad networks is key sometimes as you will find one giving you better conversion ratios than the other. Now, I am not saying they are shaving per se, it could be any number of things. However, I always find this odd, especially when an offer one place is converting 2 to 1 over another. I’ll give you a quick example.
I have a mailing list that was generated from a health blog. The list is not super large by comparison to others, but it does have a lot of diet or health conscious individuals trickling in. I send them offers from the ad networks that I feel might be of some interest, or that I have used myself with a short story of my experience newsletter style.
Anyway, there is a particular offer I really like that converts with a decent pay day. Historically I have always sent with one ad network that pays me like clockwork net7. I do not push networks that pay longer than net7, but that is for a different post. Getting back on topic, so I do pretty well with this particular diet offer. This other network keeps begging me to push it with them, and give me a higher pay out on it than my current network if I would send the traffic there. It was a $50.00 difference, so I was ok sure I will give it a go.
Imagine my surprise when it converted significantly better at the 2nd ad network. The subject line was the same, the creative was similar, but the conversions where dramatically different. I found this odd, and continued to split test over the course of 3 months. This behavior continued. When I confronted the ad network, I was given a series of excuses from pixel firings, or some other nonsense. Needless to say, I started pushing most of that diet offer traffic to the 2nd ad network because of it.
Since then, I have noticed the same at other networks on different offers. If I working with 3 networks, and they all have the same offer, I will demo it with all 3 and see which one converts the best and then go with that. If it converts better, but pays less, sometimes I can get that bumped up depending on sales.
However, on those big ticket offers like I was pushing to my blog newsletter list, that added up to THOUSANDS of dollars in difference over those months of split testing. It converted better, and it paid more per sale. You obviously want to make sure that you are not being lazy, and you’re cashing in on those types of traffic and conversion differences as it has the potential to cost you a lot of money otherwise.
* Same Offer with Different Creatives, & Subject Lines @ Same Network
* Same Offer with Similar Creatives & Subject Lines @ Different Networks
When possible, if you work with multiple networks, and have an offer that you know converts. Track the results between them. Demo it different networks, same subject lines, and similar creatives and track those results. You should be able to do this easily enough. In the end, you will thank me if you’re not already doing it.