How to Pick an Ad Network

So you have decided that you want to join the ranks of internet marketing and make some money. Where do you begin? Well, one of the first things would be looking for products you plan to peddle. The list is large from porn membership, or pay sites. You could always do dating or webcam. Then there is mainstream, where you can peddle the latest Dr Oz fad, or ASOTV offers. The choices are limitless.

When it comes to picking an ad network, not all of them will take an unknown. Some will want a website or a track record, and others are more or less restricted. This can help in narrowing down the search. You want to do a little research on what you want to peddle first and foremost. What do you think you can sell? What are you passionate about?

When I look for ad networks, this is what I consider.

* Paid Net7 (i.e. weekly)
* Variety and Volume of Offers
* Ease of Use, Especially on the Back End
* Relationship with Account Rep/Owners

I refuse to push a network that pays net14, net30-45. I am simply not going to do it, nor wait for my money. If you are just starting out with no proven track record, this may not be an option for you initially. However, once you have a track record of consistent sales, you can then negotiate down the a net7 pay day.

Lastly on this topic, this is mainly talking about mainstream networks versus adult. Adult will typically pay you based on some sort of “minimum”. They may process payments ever 2 weeks, but you have to hit a minimum in that time to actually be paid. It used to be fairly low minimums, but over the past few years those have went to $100 – $500.00 before you get paid. That is ridiculous, so I do not push a lot of those sort of programs.

I like to try a lot of different offers to my lists. I would love to tell you that it’s easy to simply send any diet offer to a health or recipes newsletter and it converting like hotcakes, but that is simply not the case at all. You will find that often times there is a lot of testing, split testing, and trial/error to find what converts. You can’t give up on any one offer without trying a few different versions of the creatives, subject lines, or however you are peddling it. But at the same time, you do not want to waste too much time on any one offer. You will learn this as time goes on.

For me, I simply prefer networks that have a lot of offers versus those who might have a couple of dozen. It doesn’t mean I exclude these completely if they pay weekly, but they are second tier for me.

There are some different affiliate software out there, and not all of it easy to use. With some of them, it also gets overly complicated on who is hosting what, them or you, and having to deal with hyperlinks and all of that yoke. I simply prefer to be able to cut and paste a created, test it, and be off to the races. No muss, no fuss. You will find some where you have to download the creative, change out the links so images load correctly, and all of this other time waster stuff. It’s not to say I will never ever do it, but I prefer not too when I can find the same offer at a network that is easy to work with.

This is something that comes in time, but it’s nice to be able to get on campaigns that not EVERYONE is running. Or you can get access to a CPC of an offer not everyone has. These will come through relationships you have with the network, owner, and account rep once you have established yourself. You can ask for them, but often times they will be offered assuming you are pushing the volumes of conversions. If your point of contact does not care to help you be more successful, try and get a new rep, or move to another network.

While these are my main sticking points, others may have something that works for them. I am a fairly straight forward and simple guy. I just want to get paid, and have offers that I can install or use fast and easy. I do not want a lot of grief, or to chase down my payments. Good luck!

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