Following up my previous post on this subject and when I realized what a good newsletter can do for sales, is what you would include in your newsletters to get the best results. You do not want to get them too busy, but you want to hit the bullet points and drive that traffic where you want it to go. While there are many different forums for this discussion, I am going to stick to the Clips4Sale for the time being to continue on the previous theme. Keep in mind, it’s not always like this, that being said let’s continue.
Clips4Sale has changed the rules for their newsletters, but when I was starting out and had realized this power, I started to do a lot of experimenting. That was not only for advertising my other websites where you could find all of the content, but the sister websites that were the same niche or theme. Sometimes I would re-run content on a new store and drive those eyeballs to a niche traffic websites like a tube or blog, in short, somewhere I was trying to grow some niche traffic. All of this worked to varying degrees.
Another thing that took a lot of tinkering was how best to do the descriptions, and images to get the maximum “teaser” effect to get the click through. I would try short summaries, long summaries of the various scenes. I would put multiple clips (new, most popular) and things like that. I would include 1 pay site, 4 pay sites for the ‘network’ or advertise a network pass. Sometimes even offer up custom videos. Anything that would keep them engages and driving traffic bouncing around my sites.
All of these things worked to accomplish what I wanted with some more successful than others. Over time, C4S changed some of their rules, and others were abusing the email. I am not sure if they had gotten into some sort of spam trouble or what but everything had to be manually reviewed, and approved, before it would go out. You had to link back, among other changes that were probably made for some reason not fully explained, but leads me to my next blog post.
Who should control those lists…