Most (and Least) Effective Keywords in Email

Emails with the word “alert” in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra.

The keywords “free delivery” (+50.7% higher open rate, +135.4% click rate) and “bulletin” (+15.8%, +12.7%) also performed very well in the email campaigns analyzed.

On the other hand, “report” (-23.7% average lower open rate, -54.8% click rate), “learn” (-35.5%, -60.8%), and “book” (-4.6%, -25.4%) had a negative effect. “Newsletter” showed a marginal effect on open rates (+0.7%), but had an adverse effect on click rates (-18.7%.)

As for date-related keywords, “daily” (+27.8%, +100.3%) and “weekly” (+27.1%, +50.6%) performed strongly, but “monthly” (-26.6%, -37.0%) had a negative effect.

Below, additional email subject line keyword performance broken out by B2B, B2C and commerce. For complete results and analysis check out the full study, The 2013 Adestra Subject Line Analysis Report, which was based on a review of over 2 billion global emails.

B2B Emails

The words “alert” and “breaking” in the email subject lines of B2B emails performed well.
B2B customers seem to have become desensitized to words such as “reports,” “forecasts,” and “intelligence.”

B2C Emails

“Review,” “update,” and “special” all did well in the subject lines of B2C emails, as did “video.”
The use of question marks in B2C subject lines had a negative effect.

Retail and Commerce Email

“Free delivery” (+35.9% higher than average open rate, +81.3% higher click rate) performed very well in retail and commerce email subject lines.
Consumers love a “sale” (+10.7%, +26.7%) and specific offers such as percent off, (+6.1%, +17.7%).
Generic offers such as “save” (-4.4%, -27.4%) and calls to action such as “buy” (-19.3%, -59.1%) had a negative effect.
“Cheap” (-67.2%, -71.6%) and “free” (-23.7%, -34.8%) also resulted in lower than average performance.

About the research: The study was based on an analysis of a random sample of over 90,000 email campaigns, each with a list size of at least 5,000 subscribers, for a total of over 2 billion emails.

Read more: http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines#ixzz3SJALXTG3

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Email Crushes Social Networks for Selling Stuff Online

In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.

Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online.

A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through e-mail to nearly 7 percent.

Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all.

By far the most popular way to get customers was “organic search,” according to the report, followed by “cost per click” ads (in both cases, read: Google).

Custora came up with its figures by analyzing data from 72 million customers shopping on 86 different retailer sites. They tracked where customers were clicking from (e-mail, Twitter, Google, etc.) and what and how much they bought, not just on that visit but for the next two years.

Over those two years, Custora found that customers who came to retailers from search were more than 50 percent more valuable than average. In other words, they were more likely to shop more and spend more. E-mail customers were nearly 11 percent more valuable than average. Facebook customers were just about average. Twitter customers, meanwhile, were 23 percent less valuable than average during the two years following that first click.

“I wouldn’t necessarily say Twitter is inherently a bad way to do (online marketing), but we haven’t seen a lot of good Twitter strategies right now,” says Aaron Goodman, Custora’s lead data scientist. He says Twitter marketing campaigns right now tend to rely on the chancy likelihood that someone will run across a deal when they dip into their feed. Even if they do see it, within seconds it disappears.

E-mail, on the other hand, has a certain unfair advantage in that shoppers getting the e-mails have already given up their addresses to a site, suggesting they already have some prior relationship with that retailer. Still, despite the avalanche of spam we all get, it’s easy to see how the staying power and greater potential for personalization of a medium without a 140-character limit gives e-mail distinct advantages.

Custora’s findings don’t bode especially well for social media business models, especially Twitter. Of course, ads on Facebook and Twitter don’t have to lead to immediate clicks to have an impact. They still have the potential to raise ambient awareness. Yet Custora found that Google’s ads, by contrast, do lead not only to clicks but to purchases—the holy grail of “conversion.”

To be fair, Google had a roughly 10-year head start to turn search into sales. It’s hard to imagine that in a decade that social media won’t be a more important channel for selling stuff. Already its “product cards” provide a very direct way for Twitter to act as a storefront.

Businesses probably shouldn’t abandon social just yet. But if they had to pick, that old-timey mailing list may trump tweets for a long time to come.

EMAIL – How to Get More People to Open Your Emails?

A new bench marking report on email marketing, which analyzes emails from more than 800 associations, outlines some of the metrics associations can use to measure and increase email success.

What’s the best time of day to send an email? How many links should you include? How long should the subject line be?

These were all questions examined in the “2013 Association Email Marketing Benchmark Report” by Informz, which analyzed more than 1 billion emails sent by more than 800 associations in an effort to provide associations with metrics to gauge their email marketing success.

One of the stand-out, yet unsurprising, findings this year is the importance of mobile. For the first time, mobile email readership surpassed desktop readership.

Adding credence to the mobile imperative, the study also noted that mobile readers tend to interact differently with email than those who read it from their desktops.

For example, mobile users click 20 percent less than desktop readers—most likely because emails that are not designed specifically for mobile are less reader friendly.

The study also found:

The more links the better. Similar to years past, the more links an email has, the higher the clickthrough rates (more than 70 links had the highest clickthrough percentage). The study also noted the importance of tone, language, and calls to action. For example, multiple calls to action in one email can confuse readers and cause them to not click on any links.

Focus your lists. The fewer number of recipients on your email list, the better the open rates. Content going to a select group of people is usually more targeted and in depth and thus carries greater value for readers. Emails that went out to 50 or fewer recipients had the highest open rates.

Keep your subject lines short. Emails with less than 10 words in the subject line had the best open rates.

“A good subject line will engage the reader by piquing their interest,” Sheri Jacobs, CAE, president and chief strategist of Avenue M Group, wrote in an ASAE Marketing Insights article. Jacobs recommended including a headline from within the email into the subject line.

Worry less about day-of-the-week delivery. Similar to last year, day of the week had little impact on open rates, but unlike previous years, Informz included an analysis of weekend delivery in 2012. The study found that while email delivered on a Saturday had the highest open rates, it also had the lowest clickthrough rates.

Another way to get more people to read your emails is to ask them what they want. When interviewed for Associations Now last year, Ron McGrath, chief technology officer at HighRoad Solution, recommended implementing a communication preference center where members can change or customize their email preferences.

“What better way to know what people want than to let them tell you,” McGrath said.

Whether you’re allowing your audience to tell you or you’re using a trial-and-error method to calculate what your audience wants, testing is what will ultimately determine the success of this type of marketing.

“One of the things that sets email marketing apart from other messaging mediums or marketing mediums is the ability to test and isolate systematically what works and what doesn’t work with your audience,” McGrath said. “At the end of the day, nothing is going to replace, or be better, than you testing against your own audience, because every audience is different.”

The Logic of Trial Joins + Email Marketing

I have not dealt with trial joins in some years, beyond doing some light affiliate promotions from time to time. However, it looks like there are a couple of approaches here.

TRIAL JOIN:
One, you’re hoping they will be so bedazzled (and unable to rip your whole content area down) for 1-3 days and $.99ct-2.95 that they will convert to a full membership willingly. Or, they will or forget, as many seem to openly talk about on forums.

Second, you offer them a shit pot of content to try and get them to sign up so that you get their email address, and then from there use it to mail them where you have the potential to make more money.

There is a third option that has to do with upsells, card banging and alike, but I prefer to not discuss that other shady bullshit, and for discussion sake, assume that we’re all doing legit business and that is our main focus.

In regard to the email angle, here’s how this would work.

One, you entice these members to sign up whether it’s for a few pennies or for an email address. You make it clear to gain access that you will need a valid email address, and based on popular demand it can take 12-24 hours to get their password. This will eliminate the 10 minute email nonsense. Yes, I know this is not foolproof, but you’re looking to cast the largest net, there will always be someone out there who is trying to beat the system, and you do not focus on them.

Anyway, you would then get their email address and information. Now, you’re first goal here is to convert them to a pay site membership who rebills. That is the first priority. However, let’s look at this from a different perspective.
$29.95 x 500 members = $14,975.00 GROSS for the month.

With any luck, some of those are going to rebill and if you can replicate those numbers month after month, you have yourself a nice little cash cow in a few months time. If not, because your content is shit or alike, then it will be significantly lower.
Ok, so let’s say out of every 1000 free or trials, you only convert 25%. What are you doing with the other 75%? Are you emailing them every month? What kind of offers? Adult? Mainstream? Are you brokering or selling off your data lists? What is the next step for you?

Other than Gamma, and a few other folks on forums, the vast majority do not seem to be doing anything effective with that data. If you have good solid data from your sign ups, you could be making a decent chunk of change sending them mainstream offers. Why? Because these people have a credit card, are not afraid to buy online, and you SHOULD be trying to milk some money out of this resource. After all, you are a business.

Let’s assume you have a decent list of 500-1M, and conservatively can get $300-500.00 a day out of that list mailing it mainstream offers. You can do the math. The trade off is, mail is not as consistent as pay site memberships. But, my point is, you could add some decent additional revenue to your bottom line IF done correctly and IF you have a solid list.

With that being said, mailing is not easy and it’s a lot of up and downs. You still have to worry about sending the right creatives the same as you would any other affiliate marketing offer, and then there is deliverability, list washing, and clean ip’s to deal with. However, even a conservative number as laid out above without being an aggressive mailer, can still add a lot of easy money back into your bottom line.

For those who have been in this business a long time, you should have a monsterous email list. You simply need to clean out the garbage, hard bounces, and then get it down to a nice opener and closer to target and take it from there.

What Inbox Engagement Really Means

My inbox is different than yours

The inbox is not a “global” concept: my inbox is different than everyone else’s. That’s how the Big 4 all see it: sender reputation and inboxing are two different concepts. Your company may have stellar sender reputation, and yet a specific message may end up in the junk folder in my particular inbox. Why? Because I’ve shown that it’s not relevant to me, although it may be to many other people.

There is no real definition of SPAM
What defines messages that go into the junk folder? Nothing, really. There is no real definition of SPAM. It’s all about the mix of signals that are constantly monitored and that indicate to the ISP whether a message is or is not relevant to a specific recipient.

Of course, there is a textbook definition of SPAM, but it doesn’t help much in figuring out why your “Best Sellers” campaign ended up in my junk folder.

Clicks don’t count
None of the Big 4 tracks clicks. They see it as a violation of privacy, and they simply don’t do it. Whether a recipient clicks or not, therefore, has no impact whatsoever on engagement.

The 7 signals of engagement

The Big 4 – instead – all agreed that these seven signals of inbox engagement play a fundamental part in determining the relevancy of your email campaigns for a specific recipient.
1. Open (GOOD): although they know that open has become a less relevant metric (images downloaded by default in certain email clients), they still track it
2. Reply (GOOD): a reply to a message is considered a super-strong signal of engagement. If you ever needed evidence that using a “no-reply@…” email address is a bad idea… here we go!
3. Move to junk (BAD): strong, negative signal. Two of these on AOL are enough to automatically place that message in the spam folder from then on, for that recipient.
4. Not junk (GOOD): strong, positive signal that the message should not be considered spam.One of these on AOL is enough to “reset” the previous behavior.
5. Delete without open (BAD): a quick glance at the sender/subject, and they didn’t like it: a negative signal.
6. Move to folder (GOOD): if you are moving certain messages around, it means you care about them.
7. Add to address book (GOOD): it shows that the sender matters to the recipient.

In the case of Outlook.com, only number three – flagging a message as spam – hurts the overall sender reputation. The rest affects inbox personalization (whether a message ends up in the inbox for a specific recipient), but not overall reputation. For the other three, all signals affect both reputation and individual personalization.
Inactive recipients: what should you do?

Keep or discard?
Should you automatically get rid of recipients that have been inactive for 12 months or more?

Outlook.com‘s John Scarrow said “no”. Don’t get rid of them. They do not directly affect your sender reputation. The only way they could hurt your overall sender reputation is if they flagged your messages as spam. That doesn’t mean that you won’t end up in the junk folder, though. You need to separate the concepts of sender reputation and personal inbox preference: your reputation may be good (no one flags you as a spammer), but if there is no engagement, your message may not inbox.
Ramp-up and ramp-down

The other ISPs didn’t necessarily agree with Outlook.com on this one. Gmail‘s Sri Somanchi talked of ramp-up and ramp-down. Just like you need to gradually ramp-up when you start a new email marketing program (or switch to a new ESP), you need to introduce a ramp-down mechanism for inactive recipients:

* If you’re sending daily, switch to once a week
* If you’re sending weekly, switch to once or twice a month
* If there is still no engagement with the modified frequency, pop the big question after 3 to 6 months: do you want to continue hearing from us? If there is still no answer, it’s time to let them go, in Gmail’s view.
It’s what Gmail recommends to the Google marketing teams.

Other notes

95% of emails are garbage
Finding good emails is like finding a needle in a haystack: around 95% of all email messages received by the Big 4 has no value and needs to be thrown out. Email marketers that follow best practices are obviously part of the other 5%, but they can’t forget that the receivers spend a lot of time and resources on filtering those bad senders. In other words: they have their hands full.

No authentication is a recipe for trouble
All of the ISPs agreed that non-authenticated mass emails are a non-starter. If they cannot figure out who you are, it’s likely you’ll end up in the junk folder (or not be delivered at all). Make sure that you have basic authentication in place, such as adding a SPF record to your sending domain.

Blacklists matter… to an extent
AOL has its own internal blacklist: if you end up there, you’re in real trouble (automatic block) and the only way to get off of it is to contact the Abuse desk. Your presence in other blacklists, instead, is seen as one of many variables in the overall sender reputation equation.

For Gmail, blacklists are just one of thousands of signals. The same is true for Outlook.com: John Scarrow likened blacklisting to points on a driver’s license. Same for Comcast: a member of the audience pointed out that Comcast appears to give substantial weight to the Cloudmarkblacklist, and that it’s difficult for businesses to be removed from it: Matthew Moleski replied that a removal request is the way to go.

“Free” etc. in subject lines
They don’t matter. ISPs don’t look at that sort of thing at all. That said, if certain words trigger certain behaviors (e.g. Delete without open, see above), they could certainly have an impact on inboxing for those recipients.

They are email marketers too
Both Gmail and Comcast specifically pointed out that they see the other side of the coin: their companies send lots of emails too! The Gmail team, for example, spends time training the Google marketing team on best practices. In a recent training session, they highlighted these concepts:

* Right acquisition: start by following best practices when getting people to opt in.
* Right engagement: don’t send the same thing to everyone
* Right metric: find a way to meaningfully track recipient engagement
* Right amount: ramp-up at the beginning and ramp-down inactive recipients (see above)
* Right opt-out: make sure that recipients can easily unsubscribe

Don’t try to game the Gmail Primary tab
Sri Somanchi had a final word of advice: promotions are meant to be in the Promotions tab. Don’t try to game the system. If you are offered some sort of back way into the Primary tab, don’t listen to those consultants. He was very clear on that. You’ve been warned.

Deliverability has become personal
Lots of interesting content. Hopefully it can help you better understand what happens in that mysterious place called the inbox once you hit “Send”.

In the end, the big takeaway from the discussion was described well by EEC’s 2015 Email Marketer Thought Leader of the Year award winner Justine Jordan: deliverability has become personalized.

EMAIL – What Gets to the Inbox

Today at the Email Evolution Conference put on by the EEC, a very informative panel consisting of Gmail, AOL, Outlook (Microsoft), and Comcast shed some light on a few questions that email marketers consistently ask us.

What affects deliverability to the inbox?
Many we already knew the answers to, but there were some nuggets of information that might have been unclear. Below are some of the highlights we gleaned from attending.

On blacklists:
AOL uses SpamHaus CBL and XBL blacklists. None of the other ISPs admitted to this openly, but Spencer Kollasfrom Experian Marketing Services believes most of them use it as a strong signal. He mentioned in an unrelated session that they’ve seen 80-90% drops in engagement when listed on a SpamHaus blacklist.
Gmail stated they don’t really have a blacklists per se, as everything is determined via algorithms. Many inputs (discussed below) are analyzed to decide an emails fate.
Microsoft’s solution is a hybrid of blacklist and algorithms. Comcast is similar to Microsoft, but it was insinuated they’re not as advanced.

On engagement:
Gmail stated that signal from a user that something “is not spam” is an order of magnitude more powerful than the spam button.
Microsoft came out and stated that user engagement will NOT affect a senders overall reputation. AOL and Gmail agreed with these statements. Comcast, however, said that engagement does affect overall reputation. For clarity, engagement WILL affect the ability to get to that individual user’s inbox. Gmail stated that engagement will only affect reputation in a positive reinforcement only.

All of the ISPs stated they do not track clicks (mainly for privacy reasons, partially for technical reasons), but they do track opens.

There are a number of engagement metrics they track that do affect reputation and individual delivery, including some of the following:
OPENS are good
DELETE without OPEN is pretty bad
FILING an email is good
REPLYING to an email is very good
Adding to the ADDRESS BOOK is good
Moving from JUNK to INBOX is very good
Moving from INBOX to JUNK is obviously bad
The SPAM button is also obviously pretty bad

Gmail also stated that there’s a higher probability that someone will click the spam button if your email is in the “inbox tab”, and less likely if it’s in the “promotions tab”. The message was: don’t fight the tabs, they’re a good thing.

On domain vs. IP-based reputation:
AOL and Gmail stated they have been tracking both domain and IP-based reputation scores for many, many years.

AOL will actually do domain-based white-listing, but you better have your security policies (SPF, DKIM, and DMARC) locked down or don’t bother. If you switch IPs, you’ll get stomped by their algorithms if you don’t manage your authentication policies well. If you do manage them well, they will transfer your reputation over. AOL also pointed out that you should be doing authentication for your active domains that don’t send email, so they don’t get spoofed.

Gmail added to this, stating that it’s still important to warm up any new IPs. The system will quickly learn that you’re the same sender, but stated that your ramp up should be staged: send ones… tens… hundreds… thousands… etc. And don’t change your new authentication policies during the ramp-up.

Microsoft added that the biggest value to domain-based reputation for them is for IP moves. If you’re doing a migration, they said to call and give them a heads up. They also stated that the URL host domains (where you’re sending people to) holds more weight than the sending domain.

All of them stated, repeatedly, that setting up your authentication policies are vital. It’s always surprising to us how many folks have issues with even just SPF. We see a huge percentage of new customers with problems during onboarding. Get these in order, people!

Oh…and subject line or body keywords are much, much less relevant than you think. But, of course, crappy keywords might cause a user to not want to open!

On spam traps:
AOL will suspend email accounts after a time of inactivity, and they have occasionally turned those into spam traps in the past. They didn’t say whether or not this is still a current practice.
Gmail said they don’t recycle or reuse accounts for anything.

Microsoft will disable an account if they haven’t seen a login in 2 years. They do not reuse them for spam traps.
Comcast does not reuse them for spam traps either. Their traps are typically random characters and obvious to spot.

Finishing up:
I will say this seems to have been one of the more open conversations we’ve heard from the ISPs directly. We think this might have something to do with the fact that their algorithms are getting really good and they can afford to share more than in the past.

They have to filter out 95% of the junk that hits their front doors, and over the years they’ve gotten good at spotting the 5% of valuable emails that need to be delivered. On top of this, they want a good user experience so people don’t declare “email bankruptcy” and head to another mailbox provider. So, they will err on the side of caution to preserve inbox integrity.

The bottom line? Getting to the inbox is still complex, and will likely remain so for a while. The rules of the game are just changing and morphing, and doing so at a rapid pace.

Back 2 Business – Advantages of Running a Clip Store

ADVANTAGES:
1. Added exposure to a market segment you may not have targeted before of willing buyers.
2. Potential to make much more per buyer than you would on a recurring pay site membership.
3. Drive traffic to your pay site or network.
4. Build your newsletter mailing list.
5. Another inbound link.

DISADVANTAGES:
1. It obviously takes some level of more work to run another site.
2. Your content is downloaded versus streaming.
3. You get a 60% revshare (with clips4sale) versus whatever you would get doing it on your own with PhantomFrog’s cart deal. However, you have to consider all costs in and what that extra 40% truly comes to in the end with hosting + processing.
4. You have to link back to C4S on your main site if you want to link out to it from your store. You cannot include your network of sites in newsletters unless they all link back to C4S. Ultimately C4S has the last say in what goes out in a newsletter or not.
5. You do not control your membership list of past buyers. By that I mean, you can email them, but you never get their full email or details so you could email them without C4S permission or oversight.

SUMMARY:
While I talk mainly in regards to Clips4Sale (whom I’ve been using since early 2000’s), I have tried many of the others and most of them just did not perform as well, at least for me. I have heard that clips.com does work well for mainstream, non-fetish, porn content however, I have not tested it along those lines as I prefer fetish and niche material.

Although sales are considerably less, and the competition more fierce in the 2013 universe, I still believe clip stores add value to those looking to build out their network, assuming of course they do not mind their buyers downloading versus a streaming option.

You have to look at clip stores on how much money you make PER USER versus the membership model. Often times you will find that you make much more on individual users than you would on a pay site over the course of a month. Some buyers will purchase multiple clips at $5-10.00 each, versus paying $14.95/month or whatever their recurring discounted memberships are.

VideoCharge Tutorial: Segmenting Video for Clip Store Use

VIDEOCHARGE: CUT CLIPS INTO SEGMENTS 4 CLIPS SToRE

When you are working a clip store for maximum exposure, you want your clip ‘popping’ through out the day. You may only update with one clip per day, but you want to make the most of your one clip. All clips must be at minimum 2 minutes per segment.

I mention this because some clips are going to be able to only get cut into two pieces, others you can cut into more. It is important to maxmimize each clip to it’s fullest when you can. So first step for you would be to sort clips by time. If they are 6 minutes, you can cut three times. If 5 or less, you cut twice and so on. This is important as we get to the next step.

1. Open VideoCharge.
2. Box pops up. Check should be at the middle of three choices. Hit ‘Ok’.
3. New menu. Scroll down to ‘Split Video..”. Next.
4. Open up your folder where you have your watermarked full length clips.
5. Pick one of them that has been watermarked and compressed.

Step 5: You can pick multiple or a whole folder of clips to do at once in VC. You do this using your CNTRL key and highlight all the clips you want to do at once. However, for simplicity sake, we are going to do one at a time.

6. Next. Through Common Directory.
7. Select Outut. You want to pick, “Without Re-compression (fast). Next.
8. Destination Folder. Put in the D:/whateverpath to where you the cut clips going. Next.

Step 8: I typically make a folder for Cut Clips to go into seperate from the main. Same as I make a folder for Watermarked to go in that is different from the original version. This keeps finished product seperate and folders clean. However, you can do whatever you like. If you pick nothing, the files will dump in same folder as original full length clip you selected at Step 4.

9. Select Thumbnail. Select nothing. Next.
10. Select Tumbnail Size. Select Nothing. Next.
11. Set Thumbnail folder. Select Nothing. Next.
12. Set Video Paramethers. Check Third Option. Split files. 2 or 3 (based on time). Next.
13. Finish.

This will cut your full length clips in a few minutes (if doing a bunch of files) into segments for your clip store. You would then upload the full length, and the clip segments, into the clip store. This allows you to get a day of ‘pops’ or updates versus just one. You can also pick multiple catagories.

14. When clips are done processing, go to folder, delete thumbs. Upload finished to clips into your store.

VideoCharge Tutorial: Watermarking

VIDEOCHARGE: WATERMARKING

This guide will service the purpose of providing a basic walk through on how to do processing and watermarking of your clips for use on a clip store. Some steps you may not like, or agree with, but this is how _I_ do it for my own stuff.

1. Launch VideoCharge (VC)
2. If a box pops open. Close it.
3. Over on the left there is a VideoFile1/ImageFile1. Delete that ImageFile.
4. Open up your folder on hard drive, or computer, where the videos are you want to process.
5. Drag ONE from the folder, into the main middle window of VC. You should now see it showing on the menu to the left.
6. Click on that file. It should now show up in the main window.
7. Click on the tab, in the middle window, named ‘Watermark”. Scroll to the bottom.
8. There is a text box icon, far left, above the video. Click that.
9. A dashed box now appears. Up in the top right, you see www.whatever which matches box.
10. Put your url in the box in that top right window. It should udpate in main window.

Below the top right window there are a series of choices. These are used to pick the color of your watermark, the transparency, the size and font, as well as the placement. I would recommend you pick an easy color already on the choice list and then you will not need to try and find over and over. Myself, I use one color for a site. So all videos will be blue, green, red for that one site. It probably does not matter, but that’s how I prefer to do it.

I will pick Veranda or Ariel, then blue, transparency 50%, font size 14, bold. You can do what you like in that regard and play with it some.

At the bottom, you will see Axis. It’s a 9 square box. You will click lower left, or right, where ever you want your watermark. I like lower right. It moves it to the farthest position lower right. I do not like it there myself. Again, this comes to preference, I will move it up a bit from there so there is a little space between the border and url.

Once I have the url where I like it. I will click below the main video window (in gray area) to see how it looks. If satisfied, I think hit the green play button toward the upper left.

For you, since you are learning, I would recommend you only do one video at a time until you get used to it. Myself, I will do 10-15 at once. But I know what I am doing, and since I will be encoding these overnight while I sleep. I really do not worry about it. But until you get the feel for what you are doing, you need to take it slow.

You want to make sure that you have your clips watermarked, even if you are only doing a clip store out of the gate and launching a pay site later. Most people are not going to remember where a clip came from. Especially when people are buying from multiple stores. So if you have an easy url on them, they can find their way back to you. If you do not watermark them, good luck. You lose branding, and potential customers long term.