Newbies: Guaranteed R.O.I.

A lot of people are looking to get into the online game in general or the adult market. Some have money, some do not and simple want to know how and where to get started. More importantly, they want a ROI (return on investment), understandably so. Some want a ROI in what is, frankly, unrealistic time line and dollars.

I am going to give a quick crash course on what these folks should be considering for their start up, and learning to make money with the absolute best chance of getting a return on their investment in the shortest time period.

YOU WILL MAKE MONEY PERIOD.

Which is more than you can say for building tube sites, tgps, and many other business models and sites out there that take a lot of start up money for scripts and designs, or traffic. Especially if you have no skills, or training. This method can be accomplished in an hour a day. It will not make you a millionaire by any means. But you will make money, and learn along the way.

The Process:

1. Buy some bulk content. Preferably niche of some kind, and not overly saturated. Prices and bulk vary.

You want something similar to this type of deal… 500 Scene Content Library $1000.00. You can find some other deals around for 100 here, 250 there, sometimes up to 1000. But you have to try and find some content in bulk, with decent variety in models.

2. You can update with ONE SCENE per day if you like, or more if you are feeling frisky. You will cut this into more than one.

You would do your updates during peak clip store days and times. Keep in mind there are more than one clip store provider out there. Most of the actual ‘work’ (if you call it that)…. compression and uploading… you can do while you sleep or at your day job. Leaving you to type in a good description for each clip and day, and schedule the updates. Even if you hunt and peck, this should take you no more than an hour a day.

3. While this method will drive you some good buying or converting buyers for sales. You will also want to drive some additional sales to your store.

You can do this easily enough using link lists (free), tgp submits ($29.95 a mo. Chameleon Submitter), blogs (free), and an image host (free) in combination with those. I would also use some landing pages, and forum posts (free) if you are ambitious. Again, this should not take you more than an hour a day if that. You can also accomplish this on a low cost virtual host.

4. Over time you can always add in a pay site later when you can afford a decent script and design.

This will make you additional revenues on top of your clip stores. So you start making your ROI back even faster. However, this will probably require you to upgrade your hosting plan to compensate for the video and bandwidth. Depending on the material, you may needed to go dedicated. Which can run you $99-300.00 a month. Depending if you want managed or not.

Now why is a clip store the most bang for your buck and best ROI for a newbie starting out? Well I will use my content offer as an example, simply for convenience (however you can plug in any deal out on the boards).

Clips4Sale stores price out the clips (accurately) according to the length of time (others can very, especially clips.com). So let’s do the math… 500 scenes for $1000.00. That is around $2.00 per clip. Most clips run 3-12 minutes.

So a 12 minute clip, one sold, will actually bring in $12.99 for that ONE scene sold ONE time. Now clips4sale is a 60/40 split. So you are going to get the 60% on that sale. $7.79. From your first sold clip, you are already in the black.

Now, do you think you are going to sell more that ONE of any scene? Of course you are! So you will be in the black more a less out of the gate per scene, and profit.

Will all scenes sell immediately? No. However, you will sell a lot more of some, and few of others. Basically, it will be a numbers game. You have so much content, and can update so easily that you can easily make money over your cost for content.

But what about when you content runs out you ask? Well, you can reuse it. So that is even MORE return on your initial investment. This is the easiest way for a newbie to get started, dabble in traffic, and converting sales to get going.

Are there some things that will make it even easier? Sure. I cover those in one of my guides. However, if you have read the forums, or ask around plus what I have already mentioned. You should be able to put together some ideas.

Keep in mind this last piece. Your content must allow for clips store use, and you must have valid 2257 and a license. If someone reports your content as stolen, your store will be closed and you will lose all revenue unless you can prove your are an owner/licensed. A lot of content providers, myself included, are ruthless when it comes to sending out DMCA’s and enforcing copyright.

Lastly, some content providers will give you short descriptions of scenes. Most do not. Make sure you make up your OWN ORIGINAL descriptions. You do not want to risk getting dinged by Google for duplicate content.

Good luck!

Starting Out in the Biz

When I started my adult business full time. I launched all my sites via Clips4Sale. It allowed me to make some sales, test the waters, and get some good feedback while building up my content for a pay site.

Each site was a bit different on when I launched but it took me roughly around 3 months to get about 6 months of material to launch my pay site, put together some DVD’s. Some sites were launched in 3 months. Some longer. Some shorter. Just depends on how much I shoot, and how many updates I want per week.

So I started out with $3000.00. Bought $500.00 camcorder. Business partner had still camera, and half million dollar house, so we were off. We paid the girls too much at first, and did not know how to best streamline production. We do not shoot on a per scene basis like most of porn. We pay per SHOOT. So we get a number of scenes per SHOOT to maximize revenue, and margins.

Over 9 months we had tinkered with the type of girls, what we shot, how we shot, listened to the feedback, tried different update days and ways of updating until we found our groove. Around the 9 month mark things took off, and we started shooting our stocking project.

We followed the same exact formula as before. First working the C4S connection. We started a new store, and cross linked it. We promoted it on TGP submits. Over the next few months we would make our money back while getting enough content to launch a new pay site. One we did, BAM, sign ups.

Within a couple of months we moved on to tickling. It was something we had received a ton of e-mails on, and apparently few catered to it. We kind of stumbled into it by accident, and started doing… basically what the e-mails told us. Over a few months we build up enough content to launch a site, BAM took off. Even on DVD sales. Which I have to admit was surprising.

Clips4Sale has done some evolution over time. It was mainly a place for fetish and niche webmasters and content producers to sell their wares without building a website. You could just use their interface, and CMS. Their processor, and over time, Neil (the owner) built up some nice traffic. Doing the Howard Stern show, and some other things to make it into the mammoth it is today.

The site now offers a section for selling DVD’s, pictures from your galleries, webcam, and number of other features to help you make some sales via automation among other things. It probably takes some time for a newbie to learn these things, but over time you get the hang of the automation I suppose.

Now, all that said. A lot of store owners rely on the POP of updates for their traffic. They do not have a lot of content, but they are always trying to get that POP. The front page of C4S was changed a few months back and now that is not going to be as beneficial as it was before. I recommend you build your OWN traffic.

For me, I include C4S option on all my sites. I link to it heavily, and even on TGP submits. I have always done this. While Neil’s traffic, and the POP is nice. I do not count on it for my sales. So just a head’s up for those who do not like link building, traffic trading, and the rest.

Other clips stores vary. I am not going to go into my experience with all of them but I encourage you to try them out. It is just more money for your content. The percentage for payouts will differ as well as traffic, admin panels, and offerings. Some more. Some less.

The same can be said for their percentages of money they take from producers. C4S is a 60/40 split. Some are 50/50, some stacked even more to the clip store. Some offer an affiliate program to supposedly boost you up to 70% :rolleyes:. Each has their niches, and grooves.

For a long time Clips4Sale was catering to only the mom and pops. Small and medium market fetish and niche providers. Over the past couple of years it has exploded into something like 20,000 or 30,000 stores!! My store number is 1353/2305/2917/2865/4057 and so on… As you can see I started YEARS ago to give you some idea.

At the conferences, I have talked to any number of programs and people. Some use C4S. Some do not think it is worth their time. Personally I find it an invaluable resource. But, as always in online business and adult, a lot of the success or failure comes down to YOU.